COUNTRY
DURATION
YEAR
QA Management Academy
Website Design
UK
2 months
2023
The IT Software QA Management Online Academy is a digital education platform designed to provide comprehensive training and resources for individuals and organizations in the field of software quality assurance (QA).
MY ROLE
UX Designer
WHAT I DID
Usability Audit
Competitors Analysis
User Testing
OUR TEAM
Business Owner
Business Analyst
UX Designer
Developer
PROJECT BACKGROUND
The QA Management Academy website offers a wide range of online courses, certifications, and resources that empower students and professionals to acquire the knowledge and skills needed to ensure the quality, reliability, and security of software applications.
With a global reach and a commitment to continuous learning, the academy serves as a valuable resource for those seeking to excel in the ever-evolving IT industry.
Through comprehensive, accessible, and industry-relevant training, we strive to enhance career opportunities, drive innovation, and contribute to the development of high-quality software solutions globally.
GOAL
The goal of the design project for the QA Management Academy website is to create an engaging, user-friendly platform that offers a wide range of online courses, certifications, and resources. This platform will empower students and professionals to acquire the knowledge and skills needed to ensure the quality, reliability, and security of software applications.
Through this project, the QA Management Academy aims to strengthen its reputation as a leading resource for quality assurance education, contributing to the development of high-quality software solutions worldwide.
Enhance Career Opportunities
Provide learners with the tools and knowledge to excel in their careers and stay competitive in the ever-evolving IT industry
Drive
Innovation
Foster an environment of continuous learning and innovation by offering the latest industry insights and best practices.
Community Engagement
Build a strong community of learners and professionals who can share experiences, insights, and support
DESIGN PROCESS
User Research
Conducted in-depth research to understand user expectations and needs for the QA Management Academy, ensuring the website meets the specific requirements of students and professionals in the quality assurance industry.
Competitor Analysis
Studied industry competitors to identify trends and opportunities, aiming to position the QA Management Academy as a leading resource in the online education market for quality assurance.
Information Architecture
Streamlined the website's structure for intuitive navigation, making it easy for users to find courses, certifications, and resources that enhance their skills and career opportunities.
Visual Design
Implemented a modern and visually appealing design aligned with the QA Management Academy's brand identity, reflecting its commitment to innovation and quality.
Usability Testing
Engaged in usability testing to gather user feedback and validate design decisions, ensuring the website provides a seamless and effective learning experience for all users.
COMPETITORS
A thorough analysis of competitors in the software development domain was conducted.
Insights gained were used to identify best practices, industry trends, and areas for differentiation.
This analysis informed the design strategy, ensuring Forbytes' website stands out in a competitive market.
INFORMATION ARCHITECTURE
DESIGN & USABILITY TESTING
We conducted several iterations of design and usability testing to ensure the course page meets the highest standards of user experience. Each iteration allowed us to refine the design and address key issues identified during testing. Through this rigorous process, we were able to evaluate and resolve the main problems, significantly enhancing the overall functionality and user satisfaction.
Our usability testing sessions provided us with invaluable feedback from users. This feedback highlighted areas for improvement and confirmed the effectiveness of our design solutions. By incorporating these insights, we have created a course page that is not only visually appealing but also intuitive and user-friendly, ensuring an optimal experience for our students.
PROJECT IMPACT
1
Higher User Engagement
Enhanced user engagement metrics with a 32% increase in average session duration and a 27% decrease in bounce rates, indicating users are finding and interacting with relevant content more effectively.
2
Increased Course Enrollment
Achieved a 55% increase in course enrollments within the first six months of launching the new website, driven by improved user experience and accessibility.
3
Enhanced Conversion Rates
Boosted conversion rates by 35%, reflecting the new website’s success in guiding visitors from browsing to enrolling in courses and certifications.
